PENGEMBANGAN PENGELOLAAN DAN PROMOSI PETERNAKAN AYAM KAMPUNG UNGGUL UNTUK PENGUATAN EKONOMI DESA SIRAMBAS

Abstract

Sirambas Village, Panyabungan Barat District, Mandailing Natal Regency, has an ayam kampung unggul farm that has not been optimally utilised as a source of village income because of limited product recognition, market access, and business management. This community service activity, carried out by a team from STAIN Mandailing Natal, addressed three questions: what is the economic potential of the improved native chicken farm, how was the development and promotion programme implemented, and what are its outputs, benefits, and limitations. The activity used a descriptive qualitative approach with data collected through observation, documentation, informal communication, and literature review, and was analysed thematically with simple revenue calculations. The farm manages about 300 ayam kampung unggul with a three-month harvest cycle, an average weight of about one kilogram per bird, and a selling price of IDR 60,000 per kilogram, giving a theoretical gross revenue of about IDR 18,000,000 per cycle. This figure is not net profit, because production costs, particularly feed, have not been deducted; previous studies report revenue-cost ratios of only 1.14 to 1.37 for similar enterprises. The programme produced a promotional poster, community outreach on the potential of ayam kampung unggul, and ideas for using local feed resources. The activity increased community attention to the farm as a village economic potential, but its effect on sales and income has not yet been measured. Further assistance is needed in financial record-keeping, local feed formulation, digital promotion, and collective marketing so that promotion develops into sustainable business empowerment.