The Leadership Of Kyai In Marketing Islamic Boarding School-Based Educational Institutions
Keywords:
Leadership; Marketing; Education.Abstract
This study aims to analyze the influence of a kyai's leadership style on the marketing of an educational institution, particularly Islamic boarding schools (pondok pesantren), from the perspectives of students, administrators, parents of students, and the community, measured through leadership. This study uses a qualitative method presented descriptively. The data collection techniques used in this study are observation and interviews. The research subject is Pondok Pesantren Assuniyah Salafiyah in Pasuruan Regency, with a total of 30 respondents, consisting of 10 active students, 10 employees or administrators, and 10 parents of students and community members. The study results found that the leadership of a kyai has a significant influence on the marketing of an educational institution, particularly at Pondok Pesantren Assuniyah Salafiyah Pasuruan. The role of a kyai in leading a pesantren institution is characterized by a charismatic-informal leadership style.
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