PEMBERDAYAAN EKONOMI DESA BUBE MELALUI OLAHAN IKAN DAN PEMASARAN KREATIF.

Abstract

This training program is designed as a strategic initiative to optimize the potential of fishery resources, specifically parrot fish, in Bube Village, Suwawa District, Bone Bolango Regency. So far, the utilization of tilapia has been limited, and by-products like bones and skin have not been properly managed. To address this issue, this community service program aims to provide skills to housewives and micro, small, and medium-sized enterprise (MSME) owners in processing tilapia, including the underutilized parts, into a high-value economic product. The training focuses on transferring knowledge and practical skills for the entire production process of Nile tilapia crackers, from selecting fresh raw materials and processing the dough to molding, drying, and frying to produce a high-quality, crispy, and savory product. Additionally, participants are given a deep understanding of sanitation and food safety standards, attractive product packaging techniques to extend shelf life, and effective marketing strategies. The marketing of these fish crackers is promoted through both conventional channels in local markets and digital channels like social media and e-commerce platforms. The expected impact of this activity is significant. Economically, this training not only opens up new business opportunities and increases family income but also creates added value from fishery waste, thus promoting circular economic practices. Socially, the program is expected to foster an entrepreneurial spirit and collaboration among residents to form independent business groups. With the full support of the village government, this initiative is hoped to strengthen the local economy, create a superior village product, and sustainably improve the well-being of the Bube Village community.