ALGORITHMS, SOCIAL MEDIA, AND DA’WAH: A QUR’ANIC PERSPECTIVE IN DIGITAL EDUCATION
Keywords:
Thematic Interpretation; Digital Da’wah; Social Media Algorithms; Islamic Education; Qur’anic PerspectiveAbstract
The rapid development of algorithm-driven social media has significantly transformed the distribution and consumption of religious information, including Islamic da’wah practices in digital spaces, thereby influencing how individuals understand Islamic teachings. This study aims to analyze the role of social media algorithms in the dissemination of da’wah content, examine the principles of da’wah in the Qur’an through a thematic (maudhu’i) interpretation approach, and formulate the relevance of Qur’anic values within the context of digital education. This research employs a literature-based approach using thematic Qur’anic exegesis integrated with contemporary studies on social media algorithms and digital communication. The findings indicate that social media algorithms actively shape the visibility and popularity of da’wah content based on user engagement logic, which tends to encourage message simplification and potential informational bias. Meanwhile, the Qur’an provides comprehensive communication principles emphasizing truthfulness, effectiveness, and ethical delivery of messages. The study identifies a tension between these normative da’wah values and the dominant algorithmic logic within digital ecosystems. This research contributes by developing a conceptual framework that integrates Qur’anic perspectives with digital technology analysis, while also offering implications for strengthening Qur’an-based digital da’wah and fostering critical digital literacy.
References
Al-Farmawi, A. H. (2020). Metode tafsir maudhu’i: Suatu pengantar. UIN Syarif Hidayatullah Repository.
Amin, M. (2025). Algoritma media sosial dan dampaknya terhadap distribusi informasi digital. Journal of Emerging Web Applications and Media, 4(1), 45–60.
Amin, M. (2025). Pengaruh algoritma media sosial terhadap narasi keislaman di ruang digital. ResearchGate Preprint.
Aziz, A., & Salim, M. (2024). Integrasi nilai Qur’ani dalam komunikasi digital kontemporer. Insaniyyat: Journal of Islam and Humanities, 8(1), 77–92.
Bishop, S. (2021). Algorithmic bias and the cultural logic of platforms. New Media & Society, 23(7), 1–17.
Bucher, T. (2021). The algorithmic imaginary: Exploring the ordinary affects of Facebook algorithms. Information, Communication & Society, 24(1), 30–44.
Campbell, H. A., & Evolvi, G. (2020). Contextualizing current digital religion research on emerging technologies. Social Media + Society, 6(2), 1–5.
Cinelli, M., Quattrociocchi, W., Galeazzi, A., Valensise, C., Brugnoli, E., Schmidt, A. L., ... Scala, A. (2021). The echo chamber effect on social media. Scientific Reports, 11(1), 1–9.
Creswell, J. W. (2021). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
Fathilah, N., Ramadhan, R., & Putra, D. (2025). Algoritma dan konstruksi realitas sosial di media digital. Perseptif: Jurnal Komunikasi, 6(2), 112–128.
Fauzi, I. (2023). Dakwah digital dan tantangan homogenisasi pemahaman keagamaan. Jurnal Dakwah UIN Sunan Kalijaga, 15(2), 89–105.
Fitria, L., & Kurniawan, A. (2022). Simplifikasi pesan dakwah dalam media sosial. Mukaddimah: Jurnal Studi Islam, 7(1), 55–70.
Flew, T., Martin, F., & Suzor, N. (2021). Internet regulation as media policy: Rethinking the question of digital communication platform governance. Social Media + Society, 7(1), 1–11.
Gillespie, T. (2020). Content moderation, AI, and the question of scale. Social Media + Society, 6(2), 1–5.
Hafizah, S. (2022). Prinsip komunikasi Qur’ani dalam dakwah kontemporer. Jurnal Dakwah UIN Jakarta, 10(2), 134–150.
Halim, A., & Anwar, M. (2024). Strategi dakwah digital berbasis nilai Islam. Jurnal Tabligh, 9(1), 66–82.
Hasbi, M., Nugraha, F., & Rahman, A. (2024). Peran media sosial dalam dakwah: Tantangan dan peluang di era digital. Jurnal Komunikasi Islam, 12(1), 23–38.
Hidayat, T. (2021). Konsep dakwah dalam Al-Qur’an dan implementasinya. Jurnal Pendidikan Agama Islam, 18(2), 101–115.
Hutchings, T. (2021). Creating church online: Ritual, community and new media. Journal of Computer-Mediated Communication, 26(4), 223–239.
Ismail, R. (2022). Tafsir tematik dalam kajian kontemporer. Jurnal Ushuluddin UIN Sunan Kalijaga, 14(1), 45–60.
Jumhadi, A., Siregar, R., & Lestari, D. (2024). Media sosial dan transformasi pemahaman keagamaan generasi digital. Spektra: Jurnal Komunikasi, 6(2), 77–90.
Karim, A. (2023). Tafsir tematik dan isu digital dalam studi Islam kontemporer. Jurnal Ushuluddin UIN Suska Riau, 11(2), 88–104.
Kitchin, R. (2021). Thinking critically about and researching algorithms. Information, Communication & Society, 24(1), 14–29.
Krippendorff, K. (2020). Content analysis: An introduction to its methodology (4th ed.). SAGE Publications.
Kumar, S., & Shah, N. (2020). False information on web and social media: A survey. ACM SIGKDD Explorations, 22(2), 1–19.
Lestari, D., & Amin, M. (2024). Viralitas konten dakwah dalam perspektif algoritma digital. Perseptif: Jurnal Komunikasi, 7(1), 55–72.
Lim, M. (2020). Freedom to hate: Social media, algorithmic enclaves, and the rise of tribal nationalism. Social Media + Society, 6(2), 1–11.
Maulana, F., Rahim, S., & Zaini, M. (2023). Etika dakwah digital dalam perspektif Islam. Jurnal Ushuluddin, 21(1), 99–115.
Mustaqim, A. (2021). Metodologi tafsir tematik dalam studi Al-Qur’an. Jurnal Ushuluddin, 19(2), 145–160.
Nasrullah, R., Hidayat, A., & Prasetyo, B. (2022). Media sosial dan transformasi dakwah Islam. Komunika: Jurnal Komunikasi Islam, 9(2), 120–135.
Nugroho, A., Santoso, B., & Wijaya, R. (2023). Karakteristik konten dakwah digital di era media sosial. Jurnal Pendidikan Agama Islam, 20(1), 33–49.
Prasetyo, D., Hidayat, M., & Fauzan, A. (2022). Tren penelitian dakwah digital di Indonesia. Jurnal Dakwah UIN Sunan Kalijaga, 14(1), 1–15.
Putri, N., & Hidayat, R. (2024). Peran algoritma dalam distribusi konten media sosial. Journal of Emerging Web Applications and Media, 5(1), 88–102.
Rahim, A., & Abdullah, M. (2023). Literasi digital dalam pendidikan Islam kontemporer. Mukaddimah: Jurnal Studi Islam, 8(2), 101–118.
Rahman, F. (2022). Dakwah digital dalam perspektif komunikasi Islam. Jurnal Tabligh, 7(2), 56–70.
Rahmawati, S., Kurnia, D., & Azizah, N. (2023). Interdisiplin dalam kajian dakwah digital. Komunika: Jurnal Komunikasi Islam, 10(1), 67–82.
Redecker, C. (2021). European framework for the digital competence of educators. JRC Publications.
Rizal, M., Hakim, L., & Sari, P. (2024). Digitalisasi praktik keagamaan di Indonesia. Mukaddimah: Jurnal Studi Islam, 9(1), 12–28.
Saputra, H., Wibowo, A., & Rahman, T. (2023). Personalisasi algoritma dan konsumsi informasi digital. Jurnal Media Sosial, 5(2), 45–60.
Siregar, R. (2022). Prinsip komunikasi Islam dalam Al-Qur’an. Jurnal Dakwah, 10(1), 22–38.
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. International Journal of Management Reviews, 21(3), 333–339.
Susanto, E., & Karim, F. (2022). Etika komunikasi digital dalam perspektif Islam. Insaniyyat: Journal of Islam and Humanities, 7(2), 145–160.
Tranfield, D., Denyer, D., & Smart, P. (2020). Towards a methodology for developing evidence-informed management knowledge. Management Decision, 44(2), 207–222.
Turner, B. (2021). Religious authority and the digital age. Journal of Computer-Mediated Communication, 26(4), 200–210.
Wahyuni, S., & Rahma, N. (2023). Misinformasi keagamaan di media digital. Consilium: Jurnal Komunikasi, 5(1), 77–91.
Whittemore, R., & Knafl, K. (2020). The integrative review: Updated methodology. Advances in Nursing Science, 28(1), 546–553.
Xiao, Y., & Watson, M. (2019). Guidance on conducting a systematic literature review. Journal of Planning Education and Research, 39(1), 93–112.
Yasin, M., Firdaus, A., & Hakim, R. (2022). Dakwah digital dan tantangan kontemporer. Jurnal Ushuluddin, 20(1), 34–50.
Yusuf, M. (2023). Tafsir tematik dalam isu kontemporer. Jurnal Ushuluddin UIN Suska Riau, 12(1), 67–82.
Zulkarnain, M. (2021). Konsep dakwah dalam Al-Qur’an: Kajian tematik. Jurnal Tabligh, 6(2), 89–104.
