Analisis Praktik Jual Beli Skincare Reseller BG-Skin dalam Perspektif Etika Bisnis Islam

Nurul Fadillah; Huril A'ini; Ahmad Munir Hamid

Authors

Nurul Fadillah Universitas Islam Darul Ulum Lamongan Author
Huril A'ini Universitas Islam Darul Ulum Lamongan Author
Ahmad Munir Hamid Universitas Islam Darul Ulum Lamongan Author

Keywords:

Islamic Business Ethics, Reseller, Skincare, Buying and Selling, Transparency

Abstract

The rapid growth of the reseller system and digital marketing has expanded business opportunities in the skincare industry, but has also raised ethical concerns regarding honesty, information transparency, trustworthiness, and responsibility toward consumers. This study aims to analyze how skincare buying and selling practices are carried out by BG-Skin package resellers in Lamongan and to assess their conformity with the principles of Islamic business ethics, namely shiddiq (honesty), amanah (trustworthiness/accountability), tabligh (transparency), and fathanah (wisdom/competence). A qualitative field-research approach was employed, involving nine participants consisting of three resellers as key informants and six consumers as supporting informants, selected through purposive and snowball sampling. Data were collected through semi-structured interviews, observation, and documentation, and analyzed descriptively using the Miles and Huberman interactive model of data reduction, data display, and conclusion drawing. The results show that BG-Skin resellers have implemented some principles of Islamic business ethics, particularly in service, communication, and transactions based on mutual agreement. However, the principles of shiddiq, tabligh, amanah, and fathanah have not been fully optimal, as resellers tend to emphasize product benefits while providing incomplete information on ingredients, usage risks, potential side effects, and the possibility of differing results among consumers, handling of consumer complaints also still requires improvement. These findings indicate that resellers need to improve the completeness and balance of product information as well as after-sales responsibility so that buying and selling practices become more consistent with Islamic business ethics.

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